Insights
Plain answers on where growing businesses leak money ... and where AI actually earns its keep.
Two positions run through everything published here.
First: no fix gets recommended before there's a dollar figure on the problem. If we can't say what it's costing you, we can't say what fixing it is worth.
Second: AI belongs in a business only where it moves a number ... not because it's impressive, because it pays for itself.
What lands here comes from real work: the patterns that keep showing up in real businesses, and what they cost. No content calendar. No filler.
The first pieces are in the works. Until then, the fastest way to get the honest version for your business is The Read.